Meet our flowers, each carefully crafted with love.
The Hanbok design we are familiar with today originated in the late Joseon period. As Korean life and history evolved, Hanbok underwent significant changes influenced by each era's aesthetic sense, trends, and practical needs.
Given the considerable shifts in modern societal environments and lifestyles compared to the past, reinterpretations have been made with designs suitable for contemporary times. Considering mobility without compromising the beauty of Hanbok, efforts have been made to create modern designs that stay true to its
essence.


With Modern Patterns
A Hanbok created with a question in mind: Would modern patterned fabrics complement traditional Hanbok designs? The Jeogori (top) adorned with yellow and blue flowers alongside smiley face patterns harmonizes well with the blue Chima (skirt).